At the 2024 SHOT Show, Swarovski Optik commemorated its 75th anniversary by unveiling the AX Visio 10×32, a cutting-edge “smart binocular” that fuses traditional optical mastery with digital intelligence.
Crafted over five years, the AX Visio features roughly 390 integrated hardware components, including Swarovski’s renowned 10×32 precision optics, paired with a sophisticated in-lens system capable of identifying over 9,000 bird and animal species through an AI-driven recognition tool. The result? Outstanding clarity, color fidelity, and definition, coupled with advanced digital capabilities that elevate wildlife observation to a new level.
More than just high-end binoculars, the AX Visio includes a built-in camera system for capturing photos and video of your observations. These media files can be transferred to your smartphone using the Swarovski Optik Outdoor App, which also supports sharing—live or otherwise—and handles firmware updates and preference adjustments.
Beyond AI and optics, the binoculars come equipped with a digital compass, tilt-angle orientation, and a “Share Discoveries” function—a feature that marks an observed location and guides someone else to the same spot via red arrow indicators in the display. Additional smart enhancements include video stabilization, live view sharing, and customization through the app.
In terms of pricing, the MSRP in the U.S. begins at $4,799, placing it firmly among premium observation gear. Internationally, pricing hovers around €4,600, reflecting its technological and optical sophistication.
In essence, the Swarovski AX Visio 10×32 heralds a new frontier in binocular design—one that doesn’t just show you the world but interprets, records, and shares it intelligently.
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